Boosting posts and hoping
The "Boost post" button gets likes from people who will never buy, while the budget quietly disappears.
Facebook Ads Services Meta campaigns that reach buyers before they search.
Paid Facebook and Instagram advertising for businesses that want new customers, not just likes. We research your audience, test creatives systematically, track leads and sales with the Meta Pixel and Conversions API, and follow every lead through to a result — backed by 21 years of building the websites and apps your ads point to.
- Facebook & Instagram ads
- Audience targeting
- Creative testing
- Lead generation
- Retargeting & lookalikes
- Pixel & Conversions API
21+years building websites, apps and online stores
7500+projects delivered for clients in India and abroad
Freereview of your Meta ads account and Pixel
100%ad account, Pixel and audiences kept in your name
When paid social stalls
Six signs your Facebook and Instagram ads need attention.
Meta's tools make it easy to boost a post and hard to build a profitable campaign. These are the issues we fix most often.
Leads that never answer the phone
Instant forms fill up with wrong numbers and curious clickers, and sales gives up on Facebook leads altogether.
Creative fatigue
The same three images run for months, frequency climbs, and cost per result rises week after week.
A Pixel that misses sales
Browser privacy changes and a half-installed Pixel mean purchases and leads aren't reported, so optimisation is blind.
Audiences too broad or too narrow
Either everyone in India aged 18–65, or a tiny interest stack that exhausts itself in a week.
Ad accounts at risk
Personal ad accounts, rejected ads and policy warnings, with no Business Manager and no one sure who has admin access.
Our Facebook & Instagram ads services
Paid social campaigns on Facebook, Instagram and Messenger.
This is paid reach: campaigns with budgets, audiences and objectives. For day-to-day organic posting and community replies, see our social media management service.
Campaign Strategy
Objectives, funnel stages, budgets and KPIs planned around what you sell and how customers decide to buy.
Audience Research & Targeting
Customer profiles, interests, Advantage+ audiences, custom audiences from your data and lookalikes.
Read more about Audience Research & TargetingAd Creatives & Copy
Static ads, carousels, short videos and Reels ads designed for the feed, stories and Reels placements.
Read more about Ad Creatives & CopyCreative Testing
Structured tests of hooks, formats, offers and copy so you learn what works instead of guessing.
Lead Generation Campaigns
Instant forms with qualifying questions, landing pages, WhatsApp and Messenger ads for service businesses.
Read more about Lead Generation CampaignsCatalogue & Sales Campaigns
Meta catalogue set-up, Advantage+ shopping campaigns and dynamic product ads for online stores.
Read more about Catalogue & Sales CampaignsRetargeting & Lookalikes
Win back website visitors, cart abandoners, video viewers and past customers, and find people like them.
Pixel & Conversions API
Meta Pixel, Conversions API, event deduplication and aggregated event set-up done by developers.
Read more about Pixel & Conversions APIBusiness Manager & Policy
Business portfolio, ad account, domain verification and help keeping ads within Meta's advertising standards.
Audience targeting
Audience targeting that starts with your real customers.
Meta's delivery system is good at finding buyers when you give it the right signals. We start with who already buys from you, build custom audiences from customer lists, website visitors and engagers, create lookalikes, and test them against broad and Advantage+ audiences. The goal is enough scale to grow, without paying to reach people who will never buy.
- Customer personas from your sales data and conversations
- Custom audiences from customer lists, website and video viewers
- Lookalike and Advantage+ audiences tested side by side
- Location, language and placement settings for Indian and overseas markets
Creative testing
Creative testing, because the ad itself is the targeting now.
On Facebook and Instagram the creative decides who stops scrolling. Our designers produce ads in several formats and angles — product, problem, testimonial-style, offer — and we test them in a structured way. Winners get budget, losers are switched off quickly, and new variations replace tired ads before frequency drives costs up.
- Static, carousel, video and Reels ads in the right aspect ratios
- Hooks, headlines and offers tested one variable at a time
- Regular creative refresh to manage ad fatigue
- Ad copy in English, Hindi or Hinglish, as your audience prefers
Lead generation
Facebook lead generation that sales teams actually want.
Instant forms are convenient, which is why they attract low-intent sign-ups. We add qualifying questions, use higher-intent form types, or send traffic to a landing page or WhatsApp chat when that suits better. Leads flow instantly into your CRM or Sysfo's enquiry management system, so your team calls while interest is fresh.
- Instant forms with qualifying questions and higher-intent settings
- Landing page, WhatsApp and Messenger alternatives
- Instant lead delivery to your CRM, email or enquiry system
- Lead quality fed back to Meta through the Conversions API
Catalogue & retargeting
Catalogue ads and retargeting for online stores.
For e-commerce we connect your product catalogue to Meta, then show each visitor the products they viewed or added to cart, alongside related items. Advantage+ shopping campaigns handle prospecting, while retargeting and past-customer campaigns bring people back for a first or repeat purchase.
- Meta catalogue connected to your store's product feed
- Dynamic ads for viewers, cart abandoners and past buyers
- Advantage+ shopping campaigns for prospecting
- Offers and messages tailored to each stage of the funnel
Measurement
Meta Pixel and Conversions API, set up by developers.
Since browser privacy changes, the Pixel alone misses many conversions. We add the Conversions API from your website or server, deduplicate events, verify your domain and check event match quality. Accurate data means Meta optimises for the leads and purchases you care about, and your reports reflect reality.
- Meta Pixel and standard events on key pages
- Conversions API from your website, store or CRM
- Event deduplication and domain verification
- Monthly reports cross-checked with GA4 and your own sales data
What you get
A well-structured Meta ads account that keeps learning.
Your business portfolio, ad account, Pixel and audiences stay in your name. We work through partner access you can remove at any time.
- Meta ads account and Pixel review
- Campaign strategy with objectives, budgets and KPIs
- Audience plan: custom, lookalike and broad
- Ad creatives and copy for feed, stories and Reels
- Meta Pixel, Conversions API and domain verification
- Lead routing to your CRM or enquiry system
- Monthly report with cost per lead or purchase
- Creative test log with learnings
Meta ads monthly reportSample output · figures are illustrative
Paid social snapshot
Link click-through rate1.4%
Frequency (7 days)1.9
Event match quality7.8/10
Leads contacted < 1 h84%
Creatives in testing12
Campaign roadmap
FoundationWeeks 1–2
- Pixel & Conversions API
- Business portfolio set-up
- Audience plan
TestWeeks 3–6
- Creative angles
- Audience tests
- Lead form tuning
ScaleMonth 2 onwards
- Budget to winners
- Retargeting layers
How our Facebook ads management works
From account review to scaling what works.
Measurement first, then disciplined testing, then budget behind proven ads and audiences.
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1
Free ads review
freeWe review your ad account, Pixel, past campaigns and creatives, and point out the biggest opportunities.
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2
Strategy & tracking
1–2 weeksObjectives, budgets, audiences and KPIs agreed; Pixel, Conversions API and lead routing set up.
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3
Creative production
about 1 weekOur designers create the first set of ads in several angles and formats for your approval.
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4
Launch & test
first 4–6 weeksCampaigns go live with structured tests on audiences, creatives and offers, monitored closely.
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5
Optimise & scale
ongoingBudget moves to winning ads, creatives are refreshed and results are reported monthly.
Engagement models
Facebook and Instagram ads management, your way.
Ad spend is billed by Meta directly to your account. Our management fee is quoted separately, itemised and agreed upfront.
Ads account review
Free
A no-obligation look at your Meta ads and tracking.
- Account and Pixel check
- Creative and audience review
- Top recommendations
Set-up & launch
Fixed price
Tracking, structure and first creatives, done right.
- Pixel and Conversions API
- Campaign and audience structure
- First creative set
Ongoing ads management
Monthly
Campaigns, creatives and testing managed every week.
- Weekly optimisation
- Monthly creative refresh
- Report and review call
Launch campaign
Per project
A focused push for a product launch, sale or event.
- Campaign concept and creatives
- Audience and retargeting plan
- Wrap-up report
Why Sysfo
Meta ads run by marketers, designers and developers together.
Profitable paid social needs three skills: strategy, creative and tracking. We have all three under one roof.
Creatives made in-house
Our designers produce new ad variations every month, so testing never stalls waiting for an outside studio.
Conversions API done properly
Developers implement server-side events from your website, store or CRM — not just a plug-in and hope.
Leads straight to sales
Instant delivery of Meta leads into your CRM or Sysfo's enquiry system, with status fed back to improve quality.
Your business portfolio
Ad accounts, Pixels, catalogues and audiences stay under your ownership; we work through partner access.
Honest expectations
No guaranteed returns. We set cost-per-lead or cost-per-purchase targets from your data and report against them.
Paid and organic aligned
Our social media managers and ads team share learnings, so your best organic posts can be promoted with real targeting.
FAQ
Facebook Ads Services — frequently asked questions
What do your Facebook ads services include?
Our Facebook ads services cover Facebook, Instagram and Messenger campaigns: strategy, audience research, ad creatives and copy, creative testing, lead generation and sales campaigns, catalogue and retargeting ads, Meta Pixel and Conversions API set-up, business portfolio and policy support, weekly optimisation and a monthly report with a review call.
How much do Facebook ads services cost?
There are two costs: ad spend, which Meta bills directly to your account, and our management fee. The fee depends on the number of campaigns, how many creatives you need each month and the tracking work involved. The review is free; after understanding your goals we send a fixed, itemised quote with nothing hidden.
Do you run Instagram ads as well as Facebook ads?
Yes. Facebook and Instagram ads are managed from the same Meta Ads Manager, so most campaigns run on both, plus Messenger and the Audience Network where useful. We design creatives in the right formats for each placement — square and vertical feed ads, stories and Reels — and review placement performance regularly.
Facebook ads or Google Ads — which should I choose?
Google Ads captures demand: people already searching for what you sell. Facebook and Instagram ads create demand by showing your offer to people who match your customer profile before they search. Visual products, new launches, events and local consumer offers often suit Meta; urgent services usually suit Google. Many businesses use both.
Is boosting a post the same as running Facebook ads?
Not really. Boosting is a simplified option that mostly optimises for engagement. Ads built in Ads Manager let you choose objectives such as leads or purchases, control audiences and placements, test creatives and use Pixel and Conversions API data. For business results, a proper campaign almost always outperforms boosting.
How quickly will Facebook ads generate leads?
Campaigns can deliver leads within days of launch, but the first four to six weeks are a learning and testing period while Meta's delivery system optimises and we find the strongest creatives and audiences. We report weekly during this phase. We don't promise a specific number of leads or a guaranteed return, because results depend on your offer, market and follow-up.
Why are my Facebook leads poor quality, and can you fix it?
Low-quality leads usually come from forms that are too easy to submit, broad audiences or an offer that attracts freebie seekers. We add qualifying questions, use higher-intent form settings, adjust the offer, and feed lead quality back through the Conversions API so Meta learns which leads become customers. Fast follow-up by your team matters too.
Who owns the ad account, Pixel and audiences?
You do. Everything sits in your business portfolio in Meta Business Suite, and our Facebook ads services work through partner access you can remove at any time. Billing is between you and Meta. If you change agency, your ad history, Pixel data, audiences and catalogue stay with you.
Do you offer Facebook ads services for businesses outside Lucknow?
Yes. We are based in Lucknow and provide Facebook ads services for businesses across India and abroad, targeting any city, state or country and running ads in English, Hindi or regional languages. Strategy sessions, creative approvals and monthly reviews all happen online, so you get the same team and process wherever you are.
Talk to a Meta ads specialist
Get a free Facebook & Instagram ads review.
Tell us what you sell, who buys it and what you spend on Meta today. A paid social specialist will review your account and come back within two business days with clear recommendations.
- Free Meta ads account review
- Ad account stays in your name
- Creatives designed in-house
- Pixel and Conversions API set up
- Leads routed to your sales team
- Itemised management fee