Social Media Management Services A consistent, on-brand social presence, without the daily scramble.
Organic social media management for businesses that know they should post regularly but never find the time. We plan a monthly content calendar, design the posts and reels, publish them on schedule and look after your comments and messages — from a Lucknow team with 21 years in digital work.
21+years delivering digital projects for businesses
7500+projects delivered for clients in India and abroad
Freeaudit of your current social media profiles
Monthlycontent calendar you approve before anything goes live
When to bring in help
Six signs your social media needs proper management.
Customers check your Instagram, Facebook or LinkedIn before they call. These are the gaps our social media managers close.
01
Posting in bursts, then silence
A flurry of posts around a launch or festival, then nothing for weeks — and the profile looks abandoned to new visitors.
02
Posts that don't look like your brand
Different fonts, colours and tones on every channel, made in a hurry by whoever had a spare hour.
03
Comments and DMs left unanswered
Enquiries, complaints and questions sit in the inbox for days, and potential customers quietly go elsewhere.
04
No idea what's working
Follower counts go up and down, but nobody knows which posts brought enquiries or which formats your audience prefers.
05
Owners doing it at midnight
The founder or a sales executive runs the accounts on the side, so social media is always the first task to slip.
06
Reputation risks you miss
A negative review or viral complaint spreads before anyone notices, with no agreed way to respond.
Our social media management services
Organic social media management, from strategy to replies.
We focus on the unpaid side of social: what you publish, how it looks and how you talk to your community. When you want to put budget behind it, our Facebook and Instagram ads team takes over the paid side.
Social Media Strategy
Which platforms matter for your audience, what to say on each, content pillars, tone of voice and realistic monthly goals.
Strategy first: audience, platforms, pillars and goals.
Social media strategy
A social media strategy built around your customers, not trends.
Before designing a single post we work out who you want to reach, where they spend time and what would make them follow you. A B2B manufacturer needs a different plan from a restaurant or a salon. The result is a one-page strategy your whole team can understand.
Audit of your current profiles and three competitors
Platform choice: Instagram, Facebook, LinkedIn, YouTube or X
Content pillars, tone of voice and visual guidelines
Monthly goals for reach, engagement and enquiries
Designs, captions and formats planned a month ahead.
Content creation
Content calendars and creatives that look like one brand.
Each month you receive a calendar of posts with designs, captions and hashtags to review. We mix formats — carousels, reels, stories, behind-the-scenes photos and customer stories — and keep colours, fonts and tone consistent, so your feed looks like one business rather than a collection of templates.
Monthly calendar shared for comments and approval
Graphic design, carousels, short videos and reels
Platform-specific captions, hashtags and alt text
Scheduling at the times your audience is active
Comments and messages answered, enquiries passed on.
Community management
Community management that turns comments into conversations.
Social media is a two-way channel. We reply to comments and direct messages in your brand voice within agreed working hours, answer common questions from an approved FAQ, and pass sales enquiries and complaints straight to your team so nothing is lost between Instagram, Facebook and WhatsApp.
Comment and DM replies within agreed response times
Approved answers for pricing, availability and policy questions
Lead hand-over to your sales team or enquiry system
Escalation plan for complaints and negative reviews
Monthly reports that lead to clear content decisions.
Social media analytics
Engagement analytics that show what to post more of.
Each month we report on the numbers that matter for organic social — reach, engagement rate, saves, shares, profile visits, link clicks and enquiries — and compare formats and topics. The point is a decision: which content to repeat, which to drop and what to test next.
Platform analytics combined into one monthly report
Top and bottom posts with the reasons behind them
UTM-tagged links so website visits from social show in GA4
Social Media Management Services — frequently asked questions
What is included in social media management services?
Our social media management services cover strategy, profile optimisation, a monthly content calendar, post and reel design, captions and hashtags, scheduling, community management of comments and direct messages, influencer collaborations when useful, social listening and a monthly analytics report. Exactly what's included depends on the platforms you choose, the number of posts per month and the hours of community management you need.
How much does social media management cost?
It depends on how many platforms you want managed, how many posts and reels each month, whether we shoot photos or video, and how much community management is needed. The audit is free. Once we understand your goals we send a fixed, itemised monthly quote, so you know exactly how many posts, reels and response hours you are paying for.
Which social media platforms should my business be on?
Usually two or three, done well, rather than every platform done badly. Instagram and Facebook suit most consumer businesses in India, LinkedIn suits B2B companies and recruiters, and YouTube suits products that need explaining. We recommend platforms in the strategy stage, based on where your customers are and what your team can support.
Is social media management the same as Facebook ads?
No. Social media management is the organic side: what you publish, how your profiles look and how you respond to your community, without paying for reach. Facebook and Instagram ads are paid campaigns targeted at specific audiences with a budget. Many businesses use both — organic content builds trust, and ads put the best content in front of new people.
How many posts per month do you create?
Most businesses do well with three to five posts a week on their main platform, plus stories and a few reels each month. Consistency matters more than volume. When we scope social media management services we agree a number that fits your goals and your team's approval capacity, and then keep to it — the calendar shows every scheduled post in advance.
Do I approve posts before they are published?
Yes. Every month we share the content calendar with designs and captions for your comments. We revise and only schedule what you approve. For time-sensitive posts, such as a festival greeting or a news reaction, we agree a quick approval route on WhatsApp or email.
Who owns the social media accounts and content?
You do. Profiles stay in your name, and we work through Meta Business Suite roles and platform permissions you can remove at any time. Designs, captions and editable source files created for you are handed over, so you can keep using them whoever manages your social media in future.
How do you measure the success of social media management?
We set goals in the strategy stage — for example reach, engagement rate, saves and shares, profile visits, website clicks and enquiries — and report against them monthly. Follower counts alone don't pay bills, so we tag links to show social traffic in GA4 and track enquiries that come through DMs.
Do you manage social media for businesses outside Lucknow?
Yes. We are based in Lucknow and provide social media management services for businesses across India and abroad. Planning, calendar approvals and monthly reviews all happen online, so location makes little difference. For local photo or video shoots we can work with your own team, send a brief to a local photographer, or design posts from the product images you already have.
Talk to a social media manager
Get a free social media audit.
Share your Instagram, Facebook or LinkedIn links and tell us what you want social media to achieve. We'll review your profiles and come back within two business days with practical recommendations.
