Clicks, but no enquiries
The budget is spent every day, traffic arrives, yet the phone doesn't ring and the forms stay empty.
Google Ads Management Services Pay-per-click campaigns that chase enquiries, not just clicks.
Hands-on Google Ads management for businesses that want every rupee of ad spend tied to a call, form or sale. We set up conversion tracking properly, build tightly themed campaigns and keep cutting wasted spend week after week — with 21 years of building the websites and landing pages those ads send people to.
- Search campaigns
- Performance Max & Shopping
- YouTube & Display
- Conversion tracking
- Landing pages
- Weekly optimisation
21+years building websites, apps and landing pages
7500+projects delivered for clients in India and abroad
Freeaudit of your existing Google Ads account
100%ad account, data and audiences kept in your name
When PPC needs fixing
Six signs your Google Ads budget is leaking.
Google makes it easy to start spending and hard to spend well. These are the problems we see most often in account audits.
Ads showing for the wrong searches
Broad keywords match "free", "jobs", "DIY" and competitor names, and nobody has added negative keywords for months.
Conversion tracking you can't trust
Conversions are missing, double-counted or just page views — so Smart Bidding is optimising for the wrong thing.
Every ad lands on the home page
Visitors searching for one specific service land on a generic page, can't find it and leave within seconds.
Set up once, never touched
Campaigns built by a freelancer or the auto-setup wizard years ago, running on default settings ever since.
An agency owns your account
Your ad history, audiences and conversion data sit in someone else's account, and you can't see what's happening.
Our Google Ads services
PPC management across Search, Shopping, YouTube and Display.
We focus on paid search intent — people actively looking for what you sell — then add Shopping, Performance Max and YouTube where they make sense for your goals and budget.
Search Campaigns
Keyword research, tightly themed ad groups, responsive search ads, assets and negative keyword lists for high-intent searches.
Read more about Search CampaignsShopping & Performance Max
Merchant Center feeds, product groups, asset groups and audience signals for online stores and catalogues.
Read more about Shopping & Performance MaxYouTube & Display Ads
Video and display campaigns for awareness and remarketing, with placements and audiences kept under control.
Conversion Tracking & GA4
Calls, forms, WhatsApp clicks and purchases tracked with Google Tag Manager, enhanced conversions and GA4.
Read more about Conversion Tracking & GA4Landing Page Design & CRO
Fast, focused landing pages built by our web team and improved with A/B tests to raise conversion rates.
Read more about Landing Page Design & CROBid & Budget Management
The right bidding strategy for your data, budgets shifted to what converts, and schedule and location adjustments.
Remarketing Campaigns
Bring back visitors who didn't enquire, using audience lists, customer match and tailored messages.
Local Campaigns & Call Ads
Location targeting, call assets and location assets for clinics, showrooms and service businesses.
Lead Quality & Follow-up
Offline conversion imports from your CRM so Google learns which leads actually became customers.
Read more about Lead Quality & Follow-up
Google Search campaigns
Search campaigns built around buyer intent, not broad keywords.
Search ads reach people at the moment they type what they need. We separate high-intent keywords from research queries, group them into tightly themed ad groups and write ads that match the search. Then we review the search terms report every week and add negative keywords, so the budget goes to the searches that bring customers.
- Keyword research with intent, competition and estimated cost per click
- Ad groups themed by service, each with its own ads and landing page
- Responsive search ads with sitelink, callout, call and image assets
- Weekly search term reviews and negative keyword lists
Shopping & Performance Max
Shopping and Performance Max campaigns for online stores.
For e-commerce, the product feed is the campaign. We clean up titles, categories, images and attributes in Google Merchant Center, fix disapprovals, and structure Shopping and Performance Max campaigns so best-sellers, low-margin products and new arrivals each get the budget they deserve.
- Merchant Center set-up, feed optimisation and disapproval fixes
- Product groups split by margin, category and performance
- Asset groups with your images, videos and audience signals
- Brand and non-brand performance reported separately
Conversion tracking
Conversion tracking you can trust, so bidding optimises for revenue.
Google's automated bidding is only as good as the conversions you feed it. We audit what's being counted, remove duplicates and page-view "conversions", and track the actions that matter — calls, forms, WhatsApp clicks, bookings and purchases — through Google Tag Manager, GA4 and enhanced conversions, with consent handled properly.
- Tracking audit and a measurement plan agreed with you
- Google Tag Manager, GA4 and enhanced conversions set up
- Call tracking and WhatsApp click tracking
- Values assigned to conversions so bidding knows what's worth more
Landing pages
Landing pages built by developers, not page-builder templates.
A good ad sent to a slow, generic page wastes money. Because Sysfo builds websites, we create fast, mobile-first landing pages for each campaign: one message, one offer, a short form and clear trust signals. Better landing page experience also helps Quality Score, which lowers what you pay per click.
- One landing page per service or offer, matched to the ad
- Mobile-first layouts that load quickly on Indian 4G networks
- Short forms, click-to-call and WhatsApp buttons
- A/B tests on headlines, offers and form length
Lead quality
Close the loop between ad clicks and real customers.
Cheap leads aren't good leads if sales can't close them. We connect Google Ads with your CRM or Sysfo's enquiry management system, mark which leads became customers, and import those offline conversions back into Google Ads. Bidding then learns to find more people like your best customers.
- Leads captured with source, campaign and keyword
- Lead status updates from your sales team
- Offline conversion imports into Google Ads
- Cost per qualified lead reported, not just cost per form
What you get
A Google Ads account you own, structured and fully tracked.
We work inside an ad account in your name, linked to our manager account with access you can remove at any time. Everything we build stays with you.
- Google Ads account audit with wasted-spend findings
- Measurement plan and conversion tracking set-up
- Keyword research, campaign structure and ad copy
- Negative keyword lists maintained weekly
- Landing pages designed and built for key campaigns
- Merchant Center feed fixes for online stores
- Monthly PPC report with cost per lead and next steps
- Offline conversion import from your CRM, where possible
Google Ads monthly reportSample output · figures are illustrative
PPC account health
Average Quality Score7/10
Search impression share58%
Conversion rate5.6%
Cost per lead vs target−9%
Tracking coverage100%
PPC roadmap
FixWeeks 1–2
- Tracking audit & fixes
- Negative keywords
- Pause wasted spend
RebuildWeeks 3–6
- Themed ad groups
- New landing pages
- Ad copy tests
ScaleMonth 2 onwards
- Shift budget to winners
- Offline conversions
How our Google Ads management works
From account audit to ongoing PPC optimisation.
Tracking comes first. We don't spend your budget until we can measure what it buys.
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1
Free account audit
freeWe review your existing campaigns, search terms and tracking, and show where budget is being wasted.
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2
Measurement plan
about 1 weekWe agree what counts as a conversion and set up Tag Manager, GA4 and enhanced conversions.
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3
Campaign build
1–2 weeksKeyword research, campaign structure, ads, assets, audiences and landing pages, reviewed with you before launch.
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4
Launch & learn
first 4–6 weeksClose daily monitoring while bidding learns, with search term reviews and quick fixes.
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5
Optimise & report
ongoingWeekly optimisation, monthly reports and a review call on cost per lead and lead quality.
Engagement models
Google Ads management that fits your budget and goals.
Your ad spend is paid directly to Google from your own account. Our management fee is quoted separately and itemised.
Account audit
Free
An honest look at your current Google Ads account.
- Wasted spend and search term review
- Tracking and structure check
- Prioritised fix list
Set-up & launch
Fixed price
A new or rebuilt account, ready to run.
- Tracking and measurement plan
- Campaigns, ads and assets
- Launch support for the first weeks
Ongoing PPC management
Monthly
Continuous optimisation by a dedicated PPC specialist.
- Weekly optimisation and search term reviews
- Ad and landing page testing
- Monthly report and review call
Landing pages
Per project
High-converting pages for your key campaigns.
- Design and development by our web team
- Tracking built in
- A/B testing on request
Why Sysfo
PPC managers with developers on the same team.
Most Google Ads problems are really tracking or landing page problems. We can fix all three.
Your account, your data
Campaigns run in an ad account in your name, so your history, audiences and conversion data stay with you.
Tracking done by developers
Tag Manager, GA4, enhanced conversions and CRM integrations set up by engineers, not guessed with plug-ins.
Landing pages in-house
We design and build focused landing pages ourselves instead of sending paid clicks to your home page.
Transparent reporting
Monthly reports show spend, cost per lead and lead quality, plus a log of every significant change we made.
Realistic targets
Nobody can guarantee a return from advertising. We set cost-per-lead targets from your data and report honestly against them.
Paid and organic together
Search term data feeds our SEO team's keyword plans, so you stop paying for clicks you could earn organically.
FAQ
Google Ads Management Services — frequently asked questions
What do your Google Ads management services include?
Our Google Ads management services include an account audit, a measurement plan and conversion tracking, keyword research, campaign structure, ad copy and assets, Shopping and Performance Max set-up, YouTube and Display where useful, landing pages, bid and budget management, weekly search term reviews and a monthly report with a review call.
How much does Google Ads management cost?
There are two parts: your ad spend, which you pay directly to Google, and the fee for our Google Ads management services. The fee depends on the number of campaigns, platforms and landing pages, and how often you want reporting. The audit is free; after understanding your goals we give a fixed, itemised quote, so you know exactly what you pay for.
What budget do I need to start with Google Ads?
It depends on cost per click in your industry and location and on how many conversions bidding needs to learn. A budget too small to collect data in a few weeks rarely works. During the audit we estimate costs from Keyword Planner and your history, and recommend a starting budget we can justify — or tell you honestly if PPC isn't the right fit yet.
How long before Google Ads brings results?
Ads can bring traffic on the day they go live, but campaigns usually need four to six weeks to settle: automated bidding learns, we cut irrelevant search terms and test ads and landing pages. We report from the first week, so you can see where the budget goes while performance stabilises.
Can you guarantee a return on ad spend?
No honest PPC agency can. Results depend on your offer, prices, competitors, website and sales follow-up as much as the ads. We commit to proper tracking, disciplined weekly optimisation and transparent reporting, and we set realistic cost-per-lead targets based on your own data rather than promises.
Should I choose Google Ads or SEO?
Google Ads gives immediate visibility for searches you choose, but stops when the budget stops. SEO builds organic visibility that keeps working, but takes months. Many businesses start with Google Ads to generate leads and learn which keywords convert, then invest in SEO for the terms that matter most. We can plan both together.
Google Ads or Facebook ads — which is better?
They do different jobs. Google Ads reaches people already searching for your product or service, so intent is high. Facebook and Instagram ads reach people by interests and behaviour before they search, which suits new products, visual brands and remarketing. Most businesses start with the channel closest to how their customers buy, then add the other.
Who owns the Google Ads account?
You do. Good Google Ads management services never hold your account hostage: we run campaigns in an account in your company's name, linked to our manager account. Billing is between you and Google, and you keep full admin access. If you ever change agency, your campaigns, history, audiences and conversion data stay where they are.
Do you provide Google Ads management outside Lucknow?
Yes. We are based in Lucknow and provide Google Ads management services for businesses across India and in other countries, targeting any city, state or country your customers are in. Campaign reviews, approvals and monthly reporting calls happen online, and ads can run in English, Hindi or other languages your customers search in.
Talk to a PPC specialist
Get a free Google Ads account audit.
Tell us about your business, your current ad spend and what a good lead looks like. A PPC specialist will review your account and come back within two business days with the biggest fixes.
- Free Google Ads account audit
- Ad account stays in your name
- Tracking set up before spending
- Landing pages built in-house
- Weekly optimisation
- Itemised management fee